OVERVIEW

this soft, pearl like formulation is loaded with the miraculous, golden Argan Oil from Morocco, encouraging smooth elasticity, adding diamond like shine and taming dry hair; perfect for that silky, lustrous look.

  
                              

PRODUCTS

iSoften™
Sleek Moroccan Shampoo
for sleek, ultra fresh, shiny hair

brief:

an elixir of soothing organic extracts meticulously cleanse while Argan Oil and Macadamia Nut Oil provide enhanced moisture to soften and dress down hair with out weighing it down.

iNourish™
Sleek Moroccan Conditioner
for sleek, ultra-conditioned, shiny hair

brief:

rich intense ingredients like jojoba, nettle, green tea, shea butter, Argan Oil and Macadamia Nut Oil soften, repair, detangle, control static, reduce frizz, add superb shine and make combing easier.

iGloss™
Moroccan Shine Spray
for extra-ordinary shine, condition and frizz control

brief:

a weightless mist imparts shine, controls frizziness, conditions and avert ends from splitting, leaving laminated illumination. Spray a sheer mist of Brilliant™ Spray-On Shine over your finished style to create a smooth finish and incredible shine

iSmooth™
Smoothing Shine Serum
for mind-blowing shine and soft control

brief:

breathable, weightless silicones smooth, soften, condition, seal and straighten while invisible barriers protect the hair from heat styling, leaving a beautiful silk like finish.

iStraighten™
Moroccan Straightening Crème
for poker-straight hair

brief:

a potion of Argan and Macadamia Nut Oil smooth’s unruly hair while weightless silicones vertically dress down hair, shorten blow drying time and thermally protect.

iInfuse™
Rockin Moroccan Serum
for total hair transformation

brief:

celebrities call certified Organic Argan (Moroccan) Oil, liquid gold because of the myriad of benefits it delivers. these wonder ingredients along with a host of vitamins and antioxidants instantly absorb into the hair, transforming the condition of all hair types. Repairs, hydrates, detangles, softens, straightens, alleviates dry scalp, cuts blow drying time by 40% and imparts diamond like shine.