WHAT IS iRANGE?
iRange™ is a unique, up-market hair care range with your salons name eloquently printed on each individual product, designed
with the intention of creating an outstanding product to service the needs of salons and their
customers.
SALONVERTISING
A new word has been coined, called 'Salonvertising'
to describe this exciting concept. Salonvertising means, ‘Sourcing progressive, cutting edge ways to
broadcast your salon’
PRODUCTVERTISING
Another new word that has been coined is
'Productvertising' which means, ‘Utilising sophisticated, stylish, up-market hair care products as a vechile to advertise your salon'
OUR OBJECTIVE
To assist you (the professional salon owner) to brand
your salon name in the hearts and minds of consumers, inspiring customers desire to enjoy your salons services and
products, rather than your competitors.
WHY HAIRDRESSERS LIKE
iRANGE
iRange™ equips the professional hairdresser with a
collection of cleansing, conditioning, treatments and extra ordinary styling
products.
Each iRange™ product acts as an extension of the hairdressers arm to assist the professional stylist to
create the looks and styles they desire, while empowering clients with a complete yet un-complicated Hair
Care regime.
THE DISTINCTION
iRange™ is unparalleled because each individual product has your salon name, address and contact details printed on the bottle. So instead of promoting large
multi-national companies, each individual iRange™ product acts as a powerful advertising tool
to promote and market your salon.
iRange™ is an on-going effective marketing initiative outside of your salons four walls, giving you much better value for
money on stock purchases.
BENEFITS
iRange™ delivers three powerful advantages for salon
owners. Initially iRange™ delivers real results as an excellent quality
in-salon professional product.
iRange™ then becomes an up-market, boutique, affordable
home hair care product to maintain your customers new look.
Incredibly, iRange™ duplicates itself into a potent advertising tool, as day after day, week after week each product
advertises and elevates your salon name in the bathrooms, ensuites and bedrooms of your customers.
THE SIGNATURE OF QUALITY
With a commitment
to natural and organic ingredients, each product belonging to the iRange™ lineage provides superb performance and an array
of rich aromas, ensuring the versatility of iRange™ is an unsurpassed indulgence and
experience.
iRange™
has been formulated by the most competent bio chemists and industry
professionals the country has to offer. Collectively the team has embarked in the product formulation and
professional hair and beauty arena, for copious amount of years.
iRange™
is manufactured in a state of the art facility, where the formulation of each individual product is meticulously overseen, then utilized on selected models in a real educational and salon environment,
before being chronicled; after all, a good product has to perform on hair and deliver real
results.
CONCEPTS
iRange™ consists of
five easy to understand concepts, which deliver real results to the various and diverse social genres’ that walk into your salon
on a day to day basis.
IDENTIFY YOUR INDIVIDUAL CONCEPT
So, which iRange™ concept is for you? Which one has your name
on it? Well, that depends on what you want?
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